Trades and home services
A narrow catchment where one vehicle covers a genuinely meaningful share of the addressable market.
Wollongong, New South Wales
Mobile billboard advertising in Wollongong.
Pinned between the escarpment and the ocean, so everyone shares the same road.
A real Wollongong route
Shellharbour to Wollongong, logged.
One driver, one commute, straight out of MOADrive. Nothing modelled and nothing averaged from another city.
30.99 km
Distance travelled
8,942
Total exposure score
31
Points of interest passed
27 min
Spent in traffic
| Sub score | Wollongong | What it measures |
|---|---|---|
| Traffic | 22/100 | How long the vehicle spends in slow moving traffic |
| Points of interest | 78/100 | Density of retail, hospitality and transit along the corridor |
| Route | 9/100 | Ground covered against the network |
| Overall | 36/100 | Combined effectiveness |
Source: MOADrive exposure log, Shellharbour to Wollongong. How the score is built.
Why it works here
The Illawarra is a ribbon.
The escarpment on one side and the Pacific on the other squeeze the Illawarra into a strip only a few kilometres wide in places. There is nowhere else to drive, so a vehicle on its normal week covers a very large share of the region.
Shellharbour to Wollongong is 30.99 km and 27 minutes, passing 31 points of interest. That is a long commute for a regional market, and it is why the route returns 8,942 exposure points.
Because the corridor is shared, frequency builds quickly. The same drivers pass the same audience on the same road every day, which is what turns a name into a familiar one.
Driver routes across Wollongong take in the Princes Highway, the Princes Motorway, the Southern Freeway, Memorial Drive and Lawrence Hargrave Drive, plus the residential streets at either end.
Suburb coverage
Where Wollongong drivers already go.
Not listed? Ask anyway. The network expands every month.
Tap the suburbs that matter, or check the live driver map.
Who books MOA in Wollongong
Businesses where the postcode decides the sale.
Real estate
Buyers drive the strip from Helensburgh to Kiama to inspect. Be on that road all week.
Health and medical
Practices serving a regional catchment that travels the same corridor to reach them.
Education
A university city with a family market that commutes predictably.
Retail
Centre and precinct campaigns along the one road everyone uses.
Hospitality
Coastal venues reaching both the local trade and the weekend traffic from Sydney.
Wollongong questions
Local detail.
What does it cost in Wollongong?
From $350 per car per month, or $1,050 for a three car package over 30 days. Design, print and reporting are included, and prices are ex GST. See packages.
Is Wollongong priced as regional?
Same rate as every other market, from $350 per car per month. Given a 30.99 km logged commute and 8,942 exposure points, it is one of the better value networks we run.
Does coverage reach Kiama and the northern villages?
Yes. Driver routes take in Helensburgh, Thirroul and Bulli in the north through to Shellharbour and Kiama in the south, because that is how the region genuinely commutes.
Can I run Wollongong with Sydney?
Commonly, and it is a natural pairing given the M1 traffic between them. One booking and one reporting link covers both.
Can I run Wollongong alongside other cities?
Yes. One booking and one reporting link covering every city, so you can compare suburb performance across networks side by side. See all coverage.
Nearby networks
Running more than one city?
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