Route capture
Trips are geofenced start to finish and matched against real road networks, returning distance, duration and the corridors travelled rather than a straight line between two points.
Agencies and media buyers
Mobile outdoor, planned and bought like any other line item.
A measurable OOH format with route level delivery data and partner pricing, from an Australian owned network.
The short version
Classic OOH reach with digital style delivery data.
Static outdoor gives you a modelled audience against a fixed site. MOA gives you a moving asset, drivers in the areas you choose, and a record of where it actually travelled.
Format
The spec sheet.
| Format | Rear window vinyl on passenger and light commercial vehicles |
|---|---|
| Buying unit | Vehicle, per 30 day advertising period |
| Minimum campaign | 30 days. 60 and 90 day campaigns available |
| Entry investment | $350 per car per month, ex GST. Packages from $1,050 |
| Indicative CPM | Around $2 per 1,000 impressions |
| Targeting | Postcode and suburb level, matched to driver home and route patterns |
| Markets | Cities, suburbs and towns across Australia |
| Lead time | 7 to 10 business days from artwork approval to on road |
| Artwork | Supplied by agency to spec, or produced by MOA at no extra cost |
| Production | Print, install, removal and recycling included in the rate |
| Reporting | Live link, refreshed as drivers log trips. Monthly summary on request |
| Share of voice | One advertiser per vehicle. No rotation, no competitive adjacency |
Measurement
How the delivery data is actually built.
MOADrive is the application our driver partners use to run their campaign. Every trip they log feeds the delivery record you receive. Nothing is modelled from a panel.
Point of interest weighting
Retail, hospitality, education and transit nodes along the corridor are identified and weighted by proximity. Nodes on route are weighted three times higher than those clustered at trip origin or destination.
Traffic adjustment
Congestion data extends the exposure window against a free flow baseline, so a slow corridor is credited with the longer dwell it genuinely delivers.
Total exposure score
Distance, weighted nodes and traffic conditions resolve into a single weighted figure, comparable across vehicles, suburbs and campaigns so you can shift weight while the campaign is running.
A note on comparability: the exposure score is a MOA metric for comparing MOA activity against itself. Use the CPM when you need to compare us against your other out of home lines.
Working with MOA
You keep the client. We do the heavy lifting.
Step one
Brief and avails
Send markets, postcodes, campaign dates and budget. We come back with available vehicle counts by area and an indicative delivery estimate.
Step two
Book and produce
Insertion order, then artwork. Supply your own to spec or let our studio build it. We handle print, driver matching and installation.
Step three
Report
You receive a live reporting link. Pass it to your client, drop it in a deck, or pull the figures into your own reporting template.
What partner terms cover
- Partner rate card across all markets
- Consolidated billing across multi market campaigns
- Named contact, not a general inbox
- Availability and indicative delivery inside two business days
- Design, print and reporting included in the rate
Rate structure
Three shapes most campaigns take.
Partner rates sit below these. Ask for the rate card. All prices ex GST.
Test the roads
$1,050 / mo
- Around 5,000 km of coverage
- Design, print and reporting included
Cover your area
$2,040 / mo
- Around 30,000 km of coverage
- Design, print and reporting included
- Our most popular package
Paint the town
$3,900 / mo
- Around 150,000 km of coverage
- Design, print and reporting included
Custom
$350 / car
- Pick how many cars and where they go
- Design, print and reporting included
Planner questions
Before you put it in the schedule.
How do you calculate impressions?
From logged distance, the corridors travelled, weighted points of interest along the route and traffic conditions across the campaign. We will walk a planner through the full method on request, including the weightings.
Can you run multi market campaigns?
Yes. One insertion order, one reporting link across every market, consolidated billing. See coverage.
Who produces the artwork?
Either party. Supply print ready files to our spec, or our studio produces to your guidelines at no additional cost. Either way you approve a proof before print.
What are the cancellation terms?
No lock in beyond the booked campaign. Campaigns run 30 to 90 days and can be renewed, scaled or paused at the end of each period.
Is there competitive separation?
Yes. One advertiser per vehicle for the full campaign. No rotation and no competitor sharing the same asset.
Get started
Ready to get mOOHving?
Tell us your business and target suburbs. Seven years in traffic advertising, and a campaign tailored to any size brand.
Thanks, that is on its way.
We will confirm availability and pricing within one business day.