MOADrive analytics
Outdoor advertising you can finally measure.
MOADrive is the app our drivers use to run their campaign. Every trip they log becomes your reporting.
A real trip, scored
One driver. One afternoon. 8,769 exposure points.
01 / Mapping
Live route mapping
Every trip geofenced start to finish against real road networks.
02 / Detection
Point of interest detection
Retail, schools and transit hubs on route count three times higher than those at either end.
03 / Conditions
Traffic adjusted dwell
Congestion stretches the exposure window. A stationary car is a captive audience.
04 / Output
Total exposure score
One weighted figure you can plan media spend against.
Your reporting link
What you can see.
- Total kilometres across the fleet
- Suburb and corridor coverage
- Points of interest, split by weighting
- Total exposure score, month on month
- Cost per thousand on your actual spend
How you see it
Open it and it is there.
MOADrive is the driver's tool. There is nothing for you to set up, log into or learn.
We send you a link. Open it and your campaign is there, updating as your drivers log their trips. Share it with anyone on your team.
Get started
Ready to get mOOHving?
Tell us your business and target suburbs. Seven years in traffic advertising, and a campaign tailored to any size brand.
Thanks, that is on its way.
We will confirm availability and pricing within one business day.