Real estate
Melbourne runs on the Saturday auction. Your name travels the streets you list on all week, not just from a corner board.
Melbourne, Victoria
Mobile billboard advertising in Melbourne.
The longest commutes on the network, and the highest exposure to match.
A real Melbourne route
Craigieburn to Richmond, logged.
One driver, one commute, straight out of MOADrive. Nothing modelled and nothing averaged from another city.
41.26 km
Distance travelled
13,168
Total exposure score
34
Points of interest passed
42 min
Spent in traffic
| Sub score | Melbourne | What it measures |
|---|---|---|
| Traffic | 34/100 | How long the vehicle spends in slow moving traffic |
| Points of interest | 87/100 | Density of retail, hospitality and transit along the corridor |
| Route | 12/100 | Ground covered against the network |
| Overall | 44/100 | Combined effectiveness |
Source: MOADrive exposure log, Craigieburn to Richmond. How the score is built.
Why it works here
Melbourne is a long haul city.
Melbourne's growth corridors sit thirty to forty five kilometres out, so an ordinary commute crosses half the city. Craigieburn to Richmond runs 41.26 km and spends 42 minutes in traffic, which is the longest single route on our network.
That distance is why Melbourne returns our highest exposure figure. One driver, one commute, 13,168 exposure points and 34 points of interest passed along the way.
The tram corridors do the rest. On Sydney Road, Chapel Street and Brunswick Street your ad sits level with footpath traffic and stopped trams rather than sailing past at speed.
Driver routes across Melbourne take in Hume Freeway, CityLink, the Tullamarine, Punt Road, Hoddle Street, Sydney Road, the Eastern Freeway and Dandenong Road, plus the residential streets at either end.
Suburb coverage
Where Melbourne drivers already go.
Not listed? Ask anyway. The network expands every month.
Tap the suburbs that matter, or check the live driver map.
Who books MOA in Melbourne
Businesses where the postcode decides the sale.
Trades and home services
Plumbers, sparkies and solar installers working a defined radius across the northern and western corridors.
Clinics and allied health
Building recall inside the catchment that can actually reach your rooms.
Hospitality
Venues on Chapel, Brunswick and Lygon reaching the suburbs their weekend trade drives in from.
Dealerships
A car audience, reached in cars, on the arterials that lead to your yard.
Education
Open day and enrolment campaigns aimed at the family suburbs that feed your intake.
Melbourne questions
Local detail.
What does it cost in Melbourne?
From $350 per car per month, or $1,050 for a three car package over 30 days. Design, print and reporting are included, and prices are ex GST. See packages.
Why does Melbourne score higher than Sydney?
Distance. The Craigieburn to Richmond commute is 41.26 km against 15.3 km for a comparable Sydney run, so a single Melbourne driver covers far more ground per day. Melbourne returns 13,168 exposure points on that route where the Sydney equivalent returns 6,365.
Which corridors do MOA drivers actually use?
Whatever their normal week takes them along. In practice that means the Hume, CityLink, the Tullamarine, Punt Road, Hoddle Street, Sydney Road and the Eastern Freeway, plus the residential streets at either end.
How many vehicles can I get in one suburb?
It depends on current driver capacity in that area. Send us the postcodes and we will give you a real number, or open the live driver map and see the vehicles yourself.
Can I run Melbourne alongside other cities?
Yes. One booking and one reporting link covering every city, so you can compare suburb performance across networks side by side. See all coverage.
Nearby networks
Running more than one city?
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