Hospitality and tourism
Venues reaching both the local trade and the visitor traffic on the same roads.
Hobart, Tasmania
Mobile billboard advertising in Hobart.
One bridge, one southern approach, and everybody uses them.
A real Hobart route
Kingston to Hobart, logged.
One driver, one commute, straight out of MOADrive. Nothing modelled and nothing averaged from another city.
12.99 km
Distance travelled
5,072
Total exposure score
35
Points of interest passed
14 min
Spent in traffic
| Sub score | Hobart | What it measures |
|---|---|---|
| Traffic | 11/100 | How long the vehicle spends in slow moving traffic |
| Points of interest | 90/100 | Density of retail, hospitality and transit along the corridor |
| Route | 4/100 | Ground covered against the network |
| Overall | 35/100 | Combined effectiveness |
Source: MOADrive exposure log, Kingston to Hobart. How the score is built.
Why it works here
Hobart has nowhere else to go.
Geography does the targeting here. The Derwent splits the city and the Tasman Bridge is the crossing. The south comes in on the Southern Outlet and the north on the Brooker. There is no alternate route, so a driver on a normal week is on the same roads as everyone else.
Kingston to Hobart is only 12.99 km, our shortest metro commute, and it still passes 35 points of interest for a score of 90 out of 100. That ties Newcastle for the densest run on the network.
The practical consequence is frequency. In a metro area this concentrated, a small fleet reaches a large share of the population repeatedly, which is what actually builds recall. A handful of cars here does what a much larger buy does in Melbourne.
Driver routes across Hobart take in the Southern Outlet, the Brooker Highway, the Tasman Bridge, the Channel Highway and Macquarie and Davey Streets, plus the residential streets at either end.
Suburb coverage
Where Hobart drivers already go.
Not listed? Ask anyway. The network expands every month.
Tap the suburbs that matter, or check the live driver map.
Who books MOA in Hobart
Businesses where the postcode decides the sale.
Trades and home services
A compact market where one vehicle covers a genuinely meaningful share of it.
Real estate
A small, tightly held market where name recognition does a lot of the work.
Health and medical
Practices building recall across a catchment that has only a few ways to reach them.
Retail
Precinct and centre campaigns across a city where everyone passes the same points.
Education
Enrolment campaigns across a concentrated family market.
Hobart questions
Local detail.
What does it cost in Hobart?
From $350 per car per month, or $1,050 for a three car package over 30 days. Design, print and reporting are included, and prices are ex GST. See packages.
Is a small fleet enough in Hobart?
Yes, and that is the point. With one bridge and one southern approach, a small number of vehicles reaches a large share of the metro population repeatedly. Frequency here is far cheaper to buy than in a bigger city.
Does coverage reach the Eastern Shore?
Yes. Bellerive, Howrah, Rosny and Lindisfarne are all on regular driver routes, and every one of those trips crosses the Tasman Bridge.
How many vehicles can I get in one suburb?
It depends on current driver capacity. Send us the postcodes and we will give you a real number, or open the live driver map and see the vehicles yourself.
Can I run Hobart alongside other cities?
Yes. One booking and one reporting link covering every city, so you can compare suburb performance across networks side by side. See all coverage.
Nearby networks
Running more than one city?
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