Adelaide, South Australia

Mobile billboard advertising in Adelaide.

Our home network, and the deepest fleet coverage in the country.

MOA branded SUV in wet Adelaide city traffic, mint rear window ad visible

A real Adelaide route

Lightsview to Edwardstown, logged.

One driver, one commute, straight out of MOADrive. Nothing modelled and nothing averaged from another city.

18.7 km
Distance travelled
8,769
Total exposure score
30
Points of interest passed
41 min
Spent in traffic

Source: MOADrive exposure log, Lightsview to Edwardstown. 41 minutes in traffic against a 29 minute free flow baseline, and an estimated 3,480 viewers. How the score is built.

Why it works here

Adelaide is a corridor city.

Most of the metro funnels through a handful of arterials. Portrush, Main North, Anzac Highway, South Road and Grand Junction carry a share of the population that would take a dozen roads in a bigger capital.

Lightsview to Edwardstown crosses the city north east to south in 18.7 km, and spends 41 minutes doing it against a 29 minute free flow baseline. Those twelve extra minutes are the ones your ad is being read in.

The practical result is frequency. A vehicle running its normal week touches a remarkable share of Adelaide without going anywhere unusual, which means high repeat exposure on a smaller fleet than the same budget buys in Sydney or Melbourne.

MOA branded SUV in queued Adelaide traffic at peak hour

Driver routes across Adelaide take in Portrush Road, Main North Road, Anzac Highway, South Road, Grand Junction Road and Greenhill Road, plus the residential streets at either end.

Suburb coverage

Where Adelaide drivers already go.

Not listed? Ask anyway. The network expands every month.

Tap the suburbs that matter, or check the live driver map.

Who books MOA in Adelaide

Businesses where the postcode decides the sale.

Real estate

Farm a suburb properly. Your name travels the streets you list on, not just the corner where you rented a board.

Trades and home services

Plumbers, electricians, solar installers and landscapers who only want calls from within a service radius.

Clinics and allied health

Dentists, physios and GPs building recall in the catchment that can actually reach them.

Dealerships and automotive

A car audience, reached in cars, on the roads that lead to your yard.

Hospitality and retail

Cafes, venues and shopping strips wanting weekend visibility across the surrounding suburbs.

Universities and education

Open day and enrolment campaigns targeted to the family suburbs that feed your intake.

Adelaide questions

Local detail.

What does it cost in Adelaide?

From $350 per car per month, or $1,050 for a three car package over 30 days. Design, print and reporting are included, and prices are ex GST. See packages.

How many vehicles can I get in one suburb?

It depends on current driver capacity in that area. Adelaide is our deepest network, so most metro suburbs support a meaningful cluster. Send us the postcodes and we will give you a real number, or open the live driver map and see the vehicles yourself.

How is this different from an Adelaide billboard site?

A billboard reaches whoever passes one fixed site, priced against a modelled traffic estimate. A MOA campaign travels the suburbs you nominate on real driver routes, and reports the actual kilometres, corridors and points of interest your ad passed.

Can I run Adelaide alongside other cities?

Yes. One booking and one reporting link covering every city, so you can compare suburb performance across networks side by side. See all coverage.

Nearby networks

Running more than one city?

Get started

Ready to get mOOHving?

Tell us your business and target suburbs. Seven years in traffic advertising, and a campaign tailored to any size brand.

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