Professional services
Consultancies and contractors reaching a market that moves between town centres daily.
Canberra, Australian Capital Territory
Mobile billboard advertising in Canberra.
A city of town centres, which means commutes that cross the whole place.
A real Canberra route
Belconnen to Fyshwick, logged.
One driver, one commute, straight out of MOADrive. Nothing modelled and nothing averaged from another city.
21.94 km
Distance travelled
7,102
Total exposure score
26
Points of interest passed
22 min
Spent in traffic
| Sub score | Canberra | What it measures |
|---|---|---|
| Traffic | 18/100 | How long the vehicle spends in slow moving traffic |
| Points of interest | 63/100 | Density of retail, hospitality and transit along the corridor |
| Route | 7/100 | Ground covered against the network |
| Overall | 29/100 | Combined effectiveness |
Source: MOADrive exposure log, Belconnen to Fyshwick. How the score is built.
Why it works here
Canberra has no single centre.
Everywhere else, commuting is radial. People move in toward one CBD and back out again. Canberra does not work that way. Belconnen, Gungahlin, Woden, Tuggeranong, Civic and Fyshwick all pull traffic, so people cross the city rather than funnel into it.
Belconnen to Fyshwick is 21.94 km and 22 minutes, a route that touches the north, the centre and the trade heart of the south east in a single trip. Twenty six points of interest along the way.
The upside for advertisers is predictability. Canberra commutes are consistent week to week, which means the same audience sees your ad repeatedly rather than a different crowd each day.
Driver routes across Canberra take in the Barton Highway, the Tuggeranong Parkway, the Monaro Highway, Northbourne Avenue, Adelaide Avenue, Canberra Avenue and Parkes Way, plus the residential streets at either end.
Suburb coverage
Where Canberra drivers already go.
Not listed? Ask anyway. The network expands every month.
Tap the suburbs that matter, or check the live driver map.
Who books MOA in Canberra
Businesses where the postcode decides the sale.
Trades and home services
A compact territory where one vehicle covers a meaningful share of the addressable market.
Health and medical
Practices in Woden, Belconnen and Gungahlin building recall in their own quadrant.
Automotive and trade suppliers
Fyshwick is the trade heart of the city, and everything passes through it.
Hospitality
Braddon, Kingston and Civic venues reaching the suburbs their trade lives in.
Education
Enrolment campaigns across a small, high income family market.
Canberra questions
Local detail.
What does it cost in Canberra?
From $350 per car per month, or $1,050 for a three car package over 30 days. Design, print and reporting are included, and prices are ex GST. See packages.
Canberra has a lower point of interest score. Why?
Because Canberra is planned, green and spread out, so there are fewer shopfronts per kilometre than a dense inner suburb. The 63 out of 100 score reflects that honestly. What Canberra gives you instead is consistency and a small enough market that a modest fleet reaches a large share of it.
Is a small fleet worth it here?
Often more so than in a bigger city. Canberra's population is concentrated and its commutes are repetitive, so frequency against the same audience builds faster per vehicle.
How many vehicles can I get in one town centre?
It depends on current driver capacity. Send us the postcodes and we will give you a real number, or open the live driver map and see the vehicles yourself.
Can I run Canberra alongside other cities?
Yes. One booking and one reporting link covering every city, so you can compare suburb performance across networks side by side. See all coverage.
Nearby networks
Running more than one city?
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