Resources and industrial services
Reaching a workforce that commutes long, predictable distances on the same two freeways.
Perth, Western Australia
Mobile billboard advertising in Perth.
A freeway city, where two roads carry most of the population.
A real Perth route
Joondalup to Perth CBD, logged.
One driver, one commute, straight out of MOADrive. Nothing modelled and nothing averaged from another city.
26.31 km
Distance travelled
5,138
Total exposure score
35
Points of interest passed
23 min
Spent in traffic
| Sub score | Perth | What it measures |
|---|---|---|
| Traffic | 18/100 | How long the vehicle spends in slow moving traffic |
| Points of interest | 90/100 | Density of retail, hospitality and transit along the corridor |
| Route | 8/100 | Ground covered against the network |
| Overall | 39/100 | Combined effectiveness |
Source: MOADrive exposure log, Joondalup to Perth CBD. How the score is built.
Why it works here
Perth runs on a single spine.
The Mitchell Freeway north and the Kwinana Freeway south are effectively one road running through the middle of the city, and almost everyone uses them. Joondalup to the CBD is 26.31 km on that spine, and it takes 23 minutes.
What makes Perth unusual is what sits alongside it. That run passes 35 points of interest for a score of 90 out of 100, our equal highest, because the corridor threads directly through the retail and commercial centres rather than bypassing them.
Perth also has the strongest electric vehicle uptake in our driver network, so an EV forward fleet mix is easier to build here than anywhere else in the country.
Driver routes across Perth take in the Mitchell Freeway, the Kwinana Freeway, Reid Highway, Great Eastern Highway, Stirling Highway, Albany Highway and the Tonkin, plus the residential streets at either end.
Suburb coverage
Where Perth drivers already go.
Not listed? Ask anyway. The network expands every month.
Tap the suburbs that matter, or check the live driver map.
Who books MOA in Perth
Businesses where the postcode decides the sale.
Trades and home services
Builders, pools, solar and air conditioning working a defined corridor north or south.
Real estate
A market where buyers drive the freeway between suburbs to inspect.
Automotive
A car audience reached in cars, on the roads that lead to your yard.
Health and medical
Practices building recall across a metro that is long rather than wide.
Retail and hospitality
Centres and precincts sitting directly on the busiest corridor in the state.
Perth questions
Local detail.
What does it cost in Perth?
From $350 per car per month, or $1,050 for a three car package over 30 days. Design, print and reporting are included, and prices are ex GST. See packages.
Why does Perth score so well for points of interest?
Because the freeway corridor runs through the commercial centres rather than around them. The Joondalup to CBD route passes 35 points of interest and scores 90 out of 100, our equal highest alongside Newcastle and Hobart.
Can I target north or south of the river only?
Yes, and most campaigns do. The river and the freeway split Perth cleanly. Nominate the postcodes and we match drivers whose routes already cover them.
Is an EV fleet mix available in Perth?
More readily than anywhere else. Perth has the strongest electric vehicle uptake in our driver network, so ask if an EV forward mix matters to your brand.
Can I run Perth alongside other cities?
Yes. One booking and one reporting link covering every city, so you can compare suburb performance across networks side by side. See all coverage.
Nearby networks
Running more than one city?
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Tell us your business and target suburbs. Seven years in traffic advertising, and a campaign tailored to any size brand.
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