Plumbers and gas fitters
Be the number locals remember when the hot water goes, in the suburbs you can reach fast.
Trades and home services
Car advertising for trades and home services.
Plumbers, electricians, solar installers, builders and landscapers: put your name on a fleet of cars that drive the suburbs you service, not the whole city.
Who it's for
Businesses with a service radius.
Electricians and air con
Stay in front of homeowners inside your radius all year, not just in a heatwave.
Solar and batteries
Big decisions take a while. Months of seeing your name around their streets keeps you on the list.
Builders and renovators
Get known in the neighbourhoods you build in, while the job sign is still up.
Landscapers and pools
Reach the suburbs with the gardens and backyards you want to work on.
Cleaning and pest control
Repeat work comes from being familiar. Your name drives past the same homes week after week.
Who carries your ad
Vetted safe drivers, everyday cars.
Your ad rides on vetted safe drivers' own cars, on the main roads and side streets they drive every week. Drivers pass a safe driver check, and each car carries one advertiser only.
How MOA fits
Your service radius, on wheels.
Your ute already advertises wherever you are working. MOA adds a fleet of cars that drive your service area every day, while you are on the tools.
Pick the suburbs inside your radius. Your ad goes on vetted safe drivers' cars there, so the calls come from places you actually want to drive to. Check the live driver map.
Every kilometre of the campaign is reported in one live link, with the suburbs your ad drove through.
Concept only: a made-up business on a MOA car, to show the size and feel of a rear window ad. Not a real campaign.
A worked example
Own your suburb, for a tradie.
A plumber based in North Lakes books Own your suburb: five cars driving around North Lakes, Mango Hill and Kallangur for three months. Covering a wider radius? Cover your area is 15 cars for 3 months at $4,800 a month.
5
Cars
3 months
On the road
$1,600
A month, ex GST
~14,800 km
Estimated coverage
$4,800 total for the three months. Coverage is estimated at 33 km per car per day, the national average (ABS Survey of Motor Vehicle Use). Your report shows the real kilometres. Suburbs are an example.
What's included
From design to removal.
Design
We design the ad with you, or use your artwork. You approve it before anything is made.
Production
A perforated rear window decal, about 1 m × 35 cm depending on the car. Drivers can still see out.
Delivery to the driver
The decal is posted to each driver, who fits it. On the road 5 to 7 business days after you approve the artwork.
Reporting
One live link for the whole fleet. Every kilometre of the campaign is reported, with estimated impressions and the suburbs driven.
One brand per car
Your ad is the only one on that car for the whole booking. No rotation.
Removal
The decal comes off at the end of the booking. Nothing left on the car.
Reporting
See where your ad went.
One live link for the whole fleet: every kilometre of the campaign, estimated impressions and the suburbs driven.
Want to see it first? Here is a real sample. It's one driver; a real campaign adds up a fleet of cars in one report.
Trades questions
Common questions.
How much does car advertising cost for a trade business?
Own your suburb is 5 cars for 3 months at $1,600 a month ($4,800 total). Cover your area is 15 cars for 3 months at $4,800 a month. Test the roads is 3 cars for 1 month at $1,050. Or build your own fleet at $350 a car per month. Design, production, delivery to the driver, reporting and removal are included, and prices are ex GST. See packages.
Can I target just my service area?
Yes. Send us the suburbs or postcodes you service and we will tell you how many cars we can place there and when. The live driver map shows where drivers are today.
Does the ad go on my work vehicles?
No. MOA ads go on everyday drivers' cars, so your utes and vans stay as they are and your name reaches streets you are not working in that day.
Can I change the ad for a seasonal offer?
The ad stays on for each 30 day period. At the end of a period you can change the artwork for $150 per car, for example from a summer air con offer to a winter heating one.
How soon can my cars be on the road?
Usually 5 to 7 business days after you approve the artwork, with drivers already in your area. Rush production in 1 to 2 business days is available at extra cost.
Ten city networks
Trades car advertising in your city.
Get started
Cover your service area.
Tell us your trade and the suburbs you service, and we'll come back with how many cars we can place there and when.
Thanks, that is on its way.
We will confirm availability and pricing within one business day.