Design
We design the ad to suit the rear window and reading distance. Got your own artwork? We use that instead.
Car advertising cost
How much does car advertising cost?
With MOA it is $350 per car, per month, ex GST. The same price in all ten city networks, with design, production, delivery to the driver, reporting and removal included.
The short answer
One price, no surprises.
$350
per car, per month, ex GST
$1,050
our smallest package: 3 cars for 1 month
5–7 days
business days from artwork approval to the road
1 to 12
months: campaigns run for 1, 3, 6 or 12 months
Packages
What a campaign costs.
Custom
$350 a car
- Pick how many cars and where they go
- Design, production and reporting included
Test the roads
$1,050
- Around 2,900 km of coverage
- Design, production and reporting included
Own your suburb
$1,600 a month
- Around 14,800 km of coverage
- Design, production and reporting included
Cover your area
$4,800 a month
- Around 44,500 km of coverage
- Design, production and reporting included
All prices ex GST. Coverage uses the national average of 33 km a car a day (ABS, Survey of Motor Vehicle Use).
Booking longer
The longer you book, the less per car.
| Campaign length | Per car, per month |
|---|---|
| 1 month | $350 |
| 3 months | $320 |
| 6 months | $295 |
| 12 months | $275 |
Ex GST. The 3-month packages above use the 3-month rate. No volume discounts: the rate depends on how long you book, not how many cars.
What's included
Everything from design to removal.
Production
A perforated one-way decal, about 1 m × 35 cm depending on the car. The driver can still see out.
Delivery to the driver
We post the decal to each driver, and they fit it.
Vetted safe drivers
Real people driving their own routes in the suburbs you choose. One advertiser per car, no rotation.
Reporting
Every kilometre of the campaign is reported, with impressions estimated from each driver's own logged trips. See a sample report.
Removal
The decal comes off at the end of the campaign, at no extra cost.
Reporting, included
See what you paid for.
Every campaign gets a report link: every kilometre from each car's odometer, and impressions estimated from the drivers' own logged trips, with the working shown for each car.
What changes the price
Two things: cars and months.
How many cars
Each car is $350 a month. More cars means more people see your ad more often in the same suburbs, so most advertisers run a fleet of cars rather than one.
How long you book
Campaigns run for 1, 3, 6 or 12 months. One month is a good test; a longer campaign keeps your ad in the same suburbs for longer.
The city doesn't change the price. A car in Sydney costs the same as a car in Hobart.
The only extras: rush production (1 to 2 business days, at extra cost) and an artwork change part way through ($150 per car, at the end of a 30 day period).
Ten city networks
Same price in every city.
See the drivers and suburbs near you: Adelaide, Melbourne, Sydney, Brisbane, Perth, Canberra, Gold Coast, Newcastle, Wollongong and Hobart. Or check the live driver map.
Questions
Car advertising prices, answered.
How much does car advertising cost in Australia?
With MOA, $350 per car, per month, ex GST. That includes design, production, delivery to the driver, reporting and removal. Packages start at $1,050 for 3 cars for 1 month.
Is there a minimum booking?
No. One car is $350 for 30 days. Most advertisers book a fleet of cars, so people see the ad more than once in the same suburbs.
Is it cheaper to book for longer?
Yes. The rate per car, per month is $350 for 1 month, $320 for 3 months, $295 for 6 months and $275 for 12 months, ex GST.
How much does billboard advertising cost on the Gold Coast or in Perth?
Billboards are usually booked by site, for months at a time, and the price depends on the site. MOA mobile billboards are $350 per car, per month, on the Gold Coast, in Perth and in every other city we cover, and your ad moves through the suburbs you choose.
How much does tram or bus advertising cost in Melbourne?
Tram and bus ads are sold by the transport media companies, by route and for set periods, so ask them for a price. A car carrying your ad around the Melbourne suburbs you choose is $350 a month with MOA. See Melbourne.
How quickly can my ad be on the road?
Five to seven business days from artwork approval, with drivers already in your area. Urgent? We can do one to two business days, at extra cost. Booking further ahead? We onboard new drivers constantly, so prebooked campaigns aren't limited to the cars on the road today.
Is GST included?
No. All our prices are ex GST.
How do I pay?
We invoice 75% on booking and 25% on completion, per campaign. The full terms are on our terms of service.
What do I get at the end?
A report link showing every kilometre of the campaign and the estimated impressions from your drivers' logged trips, added up across all your cars. See a sample report or read how it works.
Get a price
Want a price for your suburbs?
Tell us where your customers are and roughly when you want to start. We'll come back with drivers, coverage and a price within one business day.
Thanks, we have your details.
We'll email you a price within one business day.